ayeQ Acquires Induro to Enhance Software Development and Commercialization Services

ayeQ announced today that it has acquired Induro, Charlotte’s boutique software development shop. Induro is well known as a trusted team of smart people who help businesses bring their product ideas to life. With the addition of ayeQ’s product strategy, packaging, design and go-to-market capabilities, the combined team takes innovative product ideas from inception to high-growth commercialization.

ayeQ Welcomes Induro’s Expertise

“We are thrilled to bring this incredible team of architects and developers into the ayeQ family,” said Dana Marxer, CEO of ayeQ. “We have worked with Induro for years, and we have great respect for their expertise and their dedication to the success of their customers. That fits with the culture of ayeQ. Adding our strengths in analytics, UI/UX design, product strategy and high-velocity sales and marketing brings a whole new world of possibilities to businesses looking to innovate, expand, or scale – as well as to the entrepreneur who just has a great idea for supporting their business with technology.”

Strengthening RevOps with ayeQ

ayeQ is a SaaS company that optimizes revenue operations (RevOps) for B2B technology companies, helping them achieve higher levels of growth. They have a full portfolio of sales and marketing enablement services, product strategy and design, and CRM and Marketing Automation systems implementation capabilities.

A Union of Shared Values and Expertise

“ayeQ is a great team of people with decades of experience growing innovative companies,” said Erik Murphy, Founder of Induro. “Bringing our development skills together with the power of ayeQ’s product commercialization expertise promises huge wins for our customers. We also share common values around business and personal integrity, which has been an anchor for Induro’s success.”

Find out more about how Induro and ayeQ can help you accelerate innovation and growth. Inquire today!

About ayeQ

ayeQ helps B2B enterprises grow faster by optimizing revenue operations – the process dedicated to corporate growth. ayeQ aligns leadership, marketing, sales, and operational teams around a deliberate, collaborative growth plan, translates that plan into an executable model, directs the activities of the growth teams, and measures performance in real time to rapidly optimize resources. With a full portfolio of product, marketing and sales enablement services, customers tap into everything they need to grow their companies faster.

About Induro

Induro is a custom software development company based in Charlotte, NC. With expertise across Cloud, web, mobile, voice, and IoT, the Induro team turns innovative ideas into reality. They also tackle antiquated and problematic systems, creating new levels of performance and stability. Induro builds software that can scale, anticipating the needs of growing companies so their solutions meet their needs today and well into the future.


    Dana Marxer

    Dana has led B2B marketing and product teams for high-growth technology companies in various industries including business intelligence, healthcare, manufacturing, supply chain, and non-profit sectors. An engineer by background, Dana’s metrics-oriented growth engine, as well as strategic thought leadership approach, have led to dramatic revenue growth, strategic transactions, and IPOs.

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